Flattery or Trademark Infringement?

Flattery or Trademark Infringement?

Many moons ago we got a call from one of the Cambell brothers.  If you don’t know that name in the surfing community you must have been living under a rock.  The Campbell brothers’ were the inventors of the Bonzer fin set up.  They were calling us to nicely ask us to quit using the name “Bonzer” on our Austin Bonzer due to them having a Trademark .  Not only did we think it was a stand up thing that they called us to talk it out instead of sending us some cease production letter by some high paid lawyer but how cool is it that some legends in the surf community actually calls you to talk to you even though it was to nicely chew you out.  Since that time we started using the regular Austin logo on our Bonzers and we now call the Bonzer the “Figjam”. 

About 2 months ago we had a guy from Florida stop in our shop.  He said it was cool because his friend “Austin” owned a surf shop in Florida called Austin’s Surf Shop (no relation) and he thought it would be cool to buy a couple of stickers to take back to show his friend Austin.  Well Austin (our Austin) being the nice guy that he is says just take a couple no worries.  A few weeks ago we had a friend of ours that was vacationing in Florida bring us one of the “new” stickers for this Austin Surf Shop in Florida.  I will let you be the judge and decide how close it is to our logo.  Even though our Logo is also Trademark, which is an extremely time consuming and costly thing, we decided not to push any confrontation this time.  I imagine if we see any shirts or boards with our logo on them coming from Florida we might not be so forgiving but for now we are just going to take it as a form of Flattery.

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